Anzu boosted efficiency 6× with Zluri by automating onboarding, offboarding, and access requests—saving 90+ hours, cutting provisioning time 83%, and driving compliance and cost savings.
About Anzu
Anzu is a cutting-edge ad tech company that delivers real-time, intrinsic in-game advertising across mobile, PC, and console platforms. Anzu blends advanced technology with premium game integrations to help brands reach new audiences. With rapid growth and a complex SaaS stack, the company needed a smarter way to manage access workflows while maintaining strong data governance, efficiency, and compliance.
Challenge 1: Fragmented Access Management Processes
Manual onboarding/offboarding across multiple tools (Slack, Jira, Hubspot) was error-prone, time-consuming (30 minutes per user), and not audit-friendly. Additionally, archived accounts were retained longer than necessary, leading to unnecessary license costs and compliance risks.
The Zluri Solution:
Zluri automated onboarding and offboarding through centralized playbooks, integrating with all birthright apps. Additionally, Zluri automatically added users to workspaces, invited users to Slack channels, and added users to Jumpcloud SSO groups, granting access to business-critical applications.
Zluri enabled automated user provisioning and deprovisioning, reducing the mean time to provision / deprovision access by 83%. Zluri helps enforce Anzu’s data retention policy by standardizing the review process for archived licenses. Through automated workflows and centralized visibility, Zluri ensures that licenses are systematically reviewed and flagged for deprovisioning or archival based on compliance timelines. This reduces manual effort, enforces policy adherence, and minimizes the risk of data over-retention or compliance gaps.
Outcome:
Challenge 2: Auto provisioning for Access Request Management
Employees were submitting access requests via email without a standard approval process. IT struggled with delays, lack of information, inconsistent provisioning, and poor auditability.
The Zluri Solution:
Zluri enabled access request and provisioning automation via customizable workflows, multi-level approvals, and centralized request tracking.
Outcome:
Anzu streamlined access requests with auditable trails, achieving tangible benefits like reduced turnaround time, lower manual effort, and improved access governance.
Challenge 3: Lack of SaaS Visibility & License Optimization Scope
Anzu lacked centralized visibility into its growing SaaS footprint. With multiple apps, including Shadow IT and a few identity providers , tracking SaaS usage, ownership, and regulatory compliance (especially for AI tools like Deepseek) was becoming unmanageable.
The Zluri Solution:
Zluri’s discovery via Google Workspace, JumpCloud, and other integrations revealed that a big part of the applications were unmanaged. It pulled employee and department data from HiBob to map users accurately to drive visibilty. Custom reports on user-to-app and group-to-user mappings were generated to support internal audits.
Additionally, Zluri’s Continuous Optimization Automation was set up to proactively flag unused or orphaned accounts.
Outcome:
Conclusion
Zluri transformed Anzu’s IT operations by saving over 90 hours of manual effort in managing user access and SaaS apps. With enhanced visibility, automation, and governance across their SaaS landscape, Anzu strengthened its security and compliance readiness. Alongside these operational gains, Anzu also realized measurable cost savings making Zluri their central hub for SaaS management.
Anzu boosted efficiency 6× with Zluri by automating onboarding, offboarding, and access requests—saving 90+ hours, cutting provisioning time 83%, and driving compliance and cost savings.
Anzu is a cutting-edge ad tech company that delivers real-time, intrinsic in-game advertising across mobile, PC, and console platforms. Anzu blends advanced technology with premium game integrations to help brands reach new audiences. With rapid growth and a complex SaaS stack, the company needed a smarter way to manage access workflows while maintaining strong data governance, efficiency, and compliance.
About Anzu
Anzu is a cutting-edge ad tech company that delivers real-time, intrinsic in-game advertising across mobile, PC, and console platforms. Anzu blends advanced technology with premium game integrations to help brands reach new audiences. With rapid growth and a complex SaaS stack, the company needed a smarter way to manage access workflows while maintaining strong data governance, efficiency, and compliance.
Challenge 1: Fragmented Access Management Processes
Manual onboarding/offboarding across multiple tools (Slack, Jira, Hubspot) was error-prone, time-consuming (30 minutes per user), and not audit-friendly. Additionally, archived accounts were retained longer than necessary, leading to unnecessary license costs and compliance risks.
The Zluri Solution:
Zluri automated onboarding and offboarding through centralized playbooks, integrating with all birthright apps. Additionally, Zluri automatically added users to workspaces, invited users to Slack channels, and added users to Jumpcloud SSO groups, granting access to business-critical applications.
Zluri enabled automated user provisioning and deprovisioning, reducing the mean time to provision / deprovision access by 83%. Zluri helps enforce Anzu’s data retention policy by standardizing the review process for archived licenses. Through automated workflows and centralized visibility, Zluri ensures that licenses are systematically reviewed and flagged for deprovisioning or archival based on compliance timelines. This reduces manual effort, enforces policy adherence, and minimizes the risk of data over-retention or compliance gaps.
Outcome:
Challenge 2: Auto provisioning for Access Request Management
Employees were submitting access requests via email without a standard approval process. IT struggled with delays, lack of information, inconsistent provisioning, and poor auditability.
The Zluri Solution:
Zluri enabled access request and provisioning automation via customizable workflows, multi-level approvals, and centralized request tracking.
Outcome:
Anzu streamlined access requests with auditable trails, achieving tangible benefits like reduced turnaround time, lower manual effort, and improved access governance.
Challenge 3: Lack of SaaS Visibility & License Optimization Scope
Anzu lacked centralized visibility into its growing SaaS footprint. With multiple apps, including Shadow IT and a few identity providers , tracking SaaS usage, ownership, and regulatory compliance (especially for AI tools like Deepseek) was becoming unmanageable.
The Zluri Solution:
Zluri’s discovery via Google Workspace, JumpCloud, and other integrations revealed that a big part of the applications were unmanaged. It pulled employee and department data from HiBob to map users accurately to drive visibilty. Custom reports on user-to-app and group-to-user mappings were generated to support internal audits.
Additionally, Zluri’s Continuous Optimization Automation was set up to proactively flag unused or orphaned accounts.
Outcome:
Conclusion
Zluri transformed Anzu’s IT operations by saving over 90 hours of manual effort in managing user access and SaaS apps. With enhanced visibility, automation, and governance across their SaaS landscape, Anzu strengthened its security and compliance readiness. Alongside these operational gains, Anzu also realized measurable cost savings making Zluri their central hub for SaaS management.
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