Global Consumer Sportswear Brand

Global Consumer Sportswear Brand Saves €85,000 Through SaaS License Optimization and AI Governance

Global sportswear brand saved €85,000 with Zluri by reclaiming unused SaaS licenses, automating optimization workflows, and enabling governance of AI tools—cutting costs, reducing risk, and strengthening compliance.

industry
Sports Performance
no. of Employees
8000
use case
  • SaaS Visibility
  • AI Visibility
  • Continous Optimization

About the Customer

A global consumer sportswear brand operating across multiple regions with thousands of employees and a rapidly growing SaaS portfolio. The IT and Security teams were looking to gain control over SaaS sprawl, reduce license waste, and improve governance of emerging AI tools.

Challenge 1: Unused and Undeprovisioned Licenses Driving Up Costs

The organization was struggling with unused licenses across critical business applications. Manual tracking meant optimization opportunities often went unnoticed, while licenses for employees who had left remained active, adding unnecessary costs.

The Zluri Solution and Outcome

Zluri delivered deep usage insights across the SaaS stack and automated optimization workflows. By identifying and revoking unused or unneeded licenses, the customer achieved €85,000 in realized savings within the first phase of implementation. 

Challenge 2: Lack of Visibility into Emerging AI Applications

The IT and Security teams lacked oversight into the growing number of AI apps being adopted across departments. This presented compliance and regulatory risks, especially with tools under scrutiny.

The Zluri Solution and Outcome

Zluri’s discovery engine identified dozens of AI applications in use across the organization. Custom recurring reports were created and shared automatically with the Security and GRC teams, enabling continuous oversight and proactive governance of high-risk AI tools.

Challenge 3: Manual, Time-Intensive Optimization Processes

Optimizing SaaS usage required manual effort from IT teams, with limited automation in place.

The Zluri Solution and Outcome

  • Over a hundred unused accounts revoked, eliminating security risks
  • More than twenty workflows automated, saving IT hours every quarter
  • Continuous optimization expanded across top applications, ensuring licenses are right-sized automatically going forward
  • With Zluri’s license optimization insights, the customer reclaimed unused licenses ahead of contract renewals, enabling them to procure only the required number of licenses, avoid over-purchasing, and significantly reduce SaaS spend.

Results at a Glance

  • €85,000 in realized license savings
  • Security risks reduced by revoking unused accounts
  • Workflows automated, cutting IT effort hours
  • Continuous optimization live across top applications
  • AI tools tracked with recurring governance reports

The Next Chapter

With SaaS optimization and governance frameworks in place, the customer is expanding continuous optimization across more applications, deepening SaaS spend intelligence, and exploring Zluri’s Identity Governance capabilities for access reviews and compliance.

Sportswear Brand Testimonial
Ben Tibi, Head of IT at Guesty
"The visibility and control provided by Zluri has already paid for itself. We’ve not only achieved significant license savings, but our Security and GRC teams now have the oversight they need to manage AI risk effectively."

Global IT Manager, Global Consumer Sportswear Brand

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Case studies
Global Consumer Sportswear Brand Saves €85,000 Through SaaS License Optimization and AI Governance

Global sportswear brand saved €85,000 with Zluri by reclaiming unused SaaS licenses, automating optimization workflows, and enabling governance of AI tools—cutting costs, reducing risk, and strengthening compliance.

About 
Global Consumer Sportswear Brand

A global consumer sportswear brand operating across multiple regions with thousands of employees and a rapidly growing SaaS portfolio. The IT and Security teams were looking to gain control over SaaS sprawl, reduce license waste, and improve governance of emerging AI tools.

No items found.

About the Customer

A global consumer sportswear brand operating across multiple regions with thousands of employees and a rapidly growing SaaS portfolio. The IT and Security teams were looking to gain control over SaaS sprawl, reduce license waste, and improve governance of emerging AI tools.

Challenge 1: Unused and Undeprovisioned Licenses Driving Up Costs

The organization was struggling with unused licenses across critical business applications. Manual tracking meant optimization opportunities often went unnoticed, while licenses for employees who had left remained active, adding unnecessary costs.

The Zluri Solution and Outcome

Zluri delivered deep usage insights across the SaaS stack and automated optimization workflows. By identifying and revoking unused or unneeded licenses, the customer achieved €85,000 in realized savings within the first phase of implementation. 

Challenge 2: Lack of Visibility into Emerging AI Applications

The IT and Security teams lacked oversight into the growing number of AI apps being adopted across departments. This presented compliance and regulatory risks, especially with tools under scrutiny.

The Zluri Solution and Outcome

Zluri’s discovery engine identified dozens of AI applications in use across the organization. Custom recurring reports were created and shared automatically with the Security and GRC teams, enabling continuous oversight and proactive governance of high-risk AI tools.

Challenge 3: Manual, Time-Intensive Optimization Processes

Optimizing SaaS usage required manual effort from IT teams, with limited automation in place.

The Zluri Solution and Outcome

  • Over a hundred unused accounts revoked, eliminating security risks
  • More than twenty workflows automated, saving IT hours every quarter
  • Continuous optimization expanded across top applications, ensuring licenses are right-sized automatically going forward
  • With Zluri’s license optimization insights, the customer reclaimed unused licenses ahead of contract renewals, enabling them to procure only the required number of licenses, avoid over-purchasing, and significantly reduce SaaS spend.

Results at a Glance

  • €85,000 in realized license savings
  • Security risks reduced by revoking unused accounts
  • Workflows automated, cutting IT effort hours
  • Continuous optimization live across top applications
  • AI tools tracked with recurring governance reports

The Next Chapter

With SaaS optimization and governance frameworks in place, the customer is expanding continuous optimization across more applications, deepening SaaS spend intelligence, and exploring Zluri’s Identity Governance capabilities for access reviews and compliance.

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